Dynamic surveys and forms to attract new customers

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Dynamic surveys and forms adapt in real time to user responses , displaying only the questions relevant to their profile. It's recommended to place them in content geared toward potential customers who are in the MOFU and BOFU phases , as they're perfect for qualifying leads and obtaining specific information before taking a sales action.

You can use them to assess a lead's level of interest or readiness before scheduling a meeting, to conduct market research and better understand your audience, or to improve the experience for users who request more information instead of using long or generic forms. In short, it's a way to create personalized and more targeted content .

Interesting tools: Tally, Jotform and Paperform.

 

 

Interactive infographics

These are visuals that allow the user to interact  gambling database with data or content by hovering, clicking, or scrolling through information. They primarily work to start attracting new customers in the TOFU phase , although they can also be useful in the MOFU phase if they are focused on educating the user on complex topics.

They are useful for enriching educational or comparative content and for increasing time on the page by improving the customer experience.

Interesting tools: Visme and Genially.

 

Interactive videos

These are videos in which users can make decisions, answer questions, or access different content paths based on their interests. This type of interactive content works best in the MOFU and BOFU phases , as these are moments in which the user's engagement is greatest and they can be guided toward conversion.

For example, during the demonstration phases, interactive videos can have a very positive impact on potential customers.

Interesting tools: Vidyard, H5P and Vizia.

 

Interactive eBooks

Interactive ebooks are still downloadable materials, but they include elements such as links, animations, and embedded forms. They work best in the MOFU phase (just like traditional ebooks), as they contain educational content focused on attracting new customers through downloads.

In addition to including interactive elements, these e-books continue to offer detailed and valuable information while incorporating calls to action within the content. Their potential lies in the fact that they stand out from traditional PDFs and offer a distinctive experience .

Interesting tools: Flipsnack and Designrr.

 

 

Chatbots and virtual assistants

These are automated interfaces that converse with the user in real time, simulating a human conversation. They can answer questions, recommend products, or capture information. Their usefulness extends throughout the entire funnel , as they can answer more general questions from potential customers in the TOFU phase and close sales or schedule meetings with leads in the BOFU phase.

When it comes to attracting new customers, they're useful because they can guide leads through the website and offer them personalized content or transfer them to sales only if they meet certain requirements (acting as a pre-qualification).