Stoner Sloth

[lookinggoodguys]

I find this whole ad bizarre especially when there has been silence on the issue for sometime and out of the blue you get stoner sloth..

Plus this stoner sloth ad by a American company seems to me they are taking the piss out of the Australian government on this issue.

How the f@$k can anyone take these ads seriously.

 

Plus pass the salt dinner table scene looks similar to this https://www.youtube.com/watch?v=6_-xTxP1hD4 .

 

I have a feeling that the intention was to mainly stir debate on the issue especially when Jan Copeland doesn't want to be associated with these so called anti-cannabis ads. This might be the door opening to the idea of a cannabis industry in Oz in the coming years.

 

 

https://www.youtube.com/watch?v=P2Yx_mcgoAQ

 

https://www.youtube.com/watch?v=Yjzd5ySz-e0

Edited December 24, 2015 by lookinggoodguys

[tangwena]

That add made me rethink my state of mind for Christmas family dinner this year, something tangible to aim for this year.

Tangwena

[louise]

I want an OzStonerSloth t/shirt   Anyone want to do the artwork? I suck at photoshop

 

Do you have a digital copy of the logo? Or will I just scan tshirt and see what I can create?

[Conetar]

I'm a painter. I'm working on a few ideas at the moment, that might make decent prints for shirts. I might rig some original stuff involving our favourite Sloth and bring a heap to madi grass.

[RickShawRyder]

That add made me rethink my state of mind for Christmas family dinner this year, something tangible to aim for this year.

Tangwena

Im with you Tang!

[TSJbackup]

need a che guerava style but with a sloth head instead

[lookinggoodguys]

 

• Comment: 'Stoner Sloth' a bizarre campaign that misses the target

The advertising agency behind the controversial "Stoner Sloth" anti-marijuana videos, which cost taxpayers half a million dollars, has hit back at criticism, saying the campaign's message is completely lost on adults.

After a week of relentless ridicule, Saatchi & Saatchi (S&S) has stepped out in defence of the NSW government's latest anti-drugs initiative, which it created.

http://www.smh.com.au/content/dam/images/g/l/u/x/1/s/image.related.articleLeadwide.620x349.gluwrv.png/1451157999786.jpg

The "Stoner Sloth" campaign has attracted attention around the world. Photo: stonersloth.com.au

The global creative firm described the $500,000 budget as a "moderate spend in advertising terms" which has generated a "significant return on investment and involvement" for its client.

Advertisement

 

S&S also took a swipe at those fuelling a social media backlash, arguing the concept was never intended to be viewed through their eyes.

"The videos we created were designed as part of a preventative campaign specifically for teens; the audience is not for adults or long-term cannabis users," said a spokesman.

http://www.smh.com.au/content/dam/images/g/l/u/x/1/p/image.related.articleLeadwide.620x349.gluwrv.png/1451157999786.jpg

The anti-marijuana campaign depicts a stoned sloth failing in class. Photo: stonersloth.com.au

"Two different creative approaches were pre-tested by independent researchers among the teenage target audience, which verified the potential efficacy for this campaign."

Launched last week under the slogan "you're worse on weed", the campaign warns teens of the dangers of regular marijuana use by portraying those who smoke it as grumbling, disconnected "stoner sloths".

It has since generated 4 million views on Facebook and YouTube as well as a further 30,000 Facebook likes.

http://www.smh.com.au/content/dam/images/g/l/u/x/1/v/image.related.articleLeadwide.620x349.gluwrv.png/1451157999786.jpg

An image from the state government's "Stoner Sloth" campaign. Photo: stonersloth.com.au

Meanwhile, international news agencies from the BBC to Time magazine,have reported on the campaign. It also sparked some 25 parody videos that have been viewed almost 100,000 times.

"The videos have truly gone viral," said the S&S spokesman who added: "The unexpected global media attention is now providing a platform for parents and teenagers all over the world to have 'the conversation' about cannabis in an engaging way."

Another creative agency behind the project, UM, which oversaw media buy, strategy and social media, is also interpreting the "strong viewership and engagement" as a success.

http://www.smh.com.au/content/dam/images/g/l/v/3/d/w/image.related.articleLeadwide.620x349.gluwrv.png/1451157999786.jpg

The RTA's anti-speeding initiative became one of NSW's most successful campaigns.

"While it's early days, our research shows the majority of negative comments are not from our target audience, which is teenagers," said a UM spokesperson.

Fairfax Media sought comment from neutral experts in the advertising industry.

"The problem is that whenever a campaign is sent up and greeted with howls of derisive laughter, you've got a major problem," said award-winning advertising writer Jane Caro, who added the target audience would be "completely aware" that the sloth concept had been rubbished.

http://www.smh.com.au/content/dam/images/g/l/v/8/b/j/image.related.articleLeadNarrow.300x0.gluwrv.png/1451122458202.jpg

Illustration: Matt Golding.

She pointed to the infamous Roads and Traffic Authority 'Little Pinkie' adverts – which belittled men who speed – as a campaign geared towards young people that "genuinely worked".

 

"It worked because it took risks. It was a little bit rude," she said. "Whereas this feels parental. It is trying to be safe. You can see how inoffensive it is trying to be. And the problem with being inoffensive is, it becomes lame."

But marketing and advertising consultant Toby Ralph, who has worked on numerous large health education campaigns, believes the "mudslide of criticism" has been largely unjustified.

"My opinion, for what it is worth, is that it is a good campaign. All this is doing is saying that some heavy weed smokers can become boring as bats---, and I think it does it well."

Matt Noffs, meanwhile, whose Noffs Foundation specialises in drug treatment for youngsters, described the mockery as "fair feedback" from a wider community who viewed the videos as a "waste of money".

"For less than the cost of this campaign, we run street universities that help hundreds of kids off drugs," he said, adding: "The biggest issue I have with this campaign is that it stigmatises children with drug issues."

Read 

Edited December 26, 2015 by lookinggoodguys

[Sir PsychoHashy]

So their defense is that the criticism is coming from outside the target market of teenagers.  They're right, I'm not a teen, but I used to be.  And, whilst our youngest is now 19, the feedback I've gotten from our kids is still ridicule and that the whole thing is viewed as a bit of a joke.  So between that, and my memory of being a teen, I'm still calling bullshit.  There will be a few teens from the goody 2 shoes set who will be on board with it, but the rest will see it as a gross and ridiculous parody in comparison to the reality of canna use that they see and/or experience, and as a result simply end up taking the piss, and possibly seeing it as something amusing to aspire to imitate.

 

I wonder if they pre selected their target teenage audience for testing?  What a fucking waste of money, if they want to do something serious about drug education, maybe drug education is what they should do, as in teaching facts and reality instead of hype, propoganda, and fear campaigns which simply don't work.  Facts and reality is what we taught our kids, it won't necessarily stop them making bad decisions, particularly as it doesn't affect their peer groupls, but it does give them the best chance.

 

I still think the whole thing is part of some political agenda of that slick shiny fuckwit Baird, who I believe is definitely not supportive of medicinal canna.  I need to stop before I go up a gear into full rant

[lookinggoodguys]

You only see that these kind of crazy outdated campaigns occur when the Liberals are in charge.

 

WA Smash the Bong..say no more..

 

That's why QLD booted out Campbell Newman and the Left wing Liberals booted out Stoned Tony..

 

They are living in the past..

Edited December 26, 2015 by lookinggoodguys

[MongyMan]

That's why QLD booted out Campbell Newman.....

 

And because they have a Labor gov. is why Qld residents now have an avenue to legally access and use medical cannabis.

 

Libs are only interested in trials with pharmaceutical company TGA styled cannabis products nothing more.