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High Times magazine at 30

 

PRO-POT MAGAZINE'S EDITOR BUMS OUT SOME READERS WITH NEW EDITORIAL POLICY

 

By Peter Carlson

 

Washington Post

 

 

Man, the news from Iraq is, like, a major bummer. Read the mainstream press and all you get is bombings, murders, uprisings, riots and hostages. Fortunately, one publication dares to print the news that won't kill your buzz.

 

That publication is High Times, the marijuana magazine now celebrating its 30th anniversary. And the news is this: There's plenty of weed in the new liberated Iraq.

 

Bombed in Baghdad

 

``There are few laws in Iraq right now,'' writes Dave Enders, High Times' man in Baghdad, ``so although drug possession was punishable by death before, you can now pass a spliff openly in front of the cops.''

 

Which may not, come to think of it, be exactly the kind of freedom that President Bush envisioned for Iraq.

 

Enders, a freelancer from Michigan, covers more than just the dope scene in Baghdad. He also writes about U.S. soldiers and the nutty do-gooders who've swarmed into Iraq and about Hamid, ``a 26-year-old translator/bodyguard/heavy-metal fan.'' Hamid was an Iraqi soldier until he deliberately shot himself in the leg to avoid fighting the Americans and now smokes weed and writes protest lyrics set to music from ``The Wall'' by Pink Floyd: ``We don't need no occupation, We don't need no CPA. . . .''

 

``The desire to leave,'' Enders concludes, ``is the only thing U.S. soldiers and Iraqis have in common.''

 

Enders' entertaining piece is a good example of High Times' new editorial policy -- less dope, more reality. High Times still covers the weed -- and runs full-color centerfolds of voluptuous pot buds -- but since January it has expanded its coverage of the rest of the world. In recent issues, High Times has published articles on prostitution, bike messengers, a Colombian guerrilla, singer Ani DiFranco, education reform and a piece on Arnold Schwarzenegger.

 

``The idea is to elevate the argument instead of just preaching to the converted,'' says Richard Stratton, High Times' new publisher and editor in chief. ``We want to attract new readers, including people who might not smoke pot.''

 

But this new, improved High Times is not universally popular in the stoned community. One irate subscriber, who described himself as ``a 51-year-old retired ironworker,'' wrote a letter to the editor lambasting the new mag as ``a collection of useless rhetoric.'' Another, who called himself ``Fast Eddie,'' wrote: ``This is sabotage.''

 

Pure pot publication

 

To keep its baked base happy, High Times has launched a spinoff magazine, Grow America, a bimonthly that's a lot like the old High Times -- packed with tips on how to grow pot and recipes for such illicit delicacies as ``Chef Ra's Blueberry Ganja Muffins.'' There are also lots of pictures of the weed, pictures that are very popular with readers who may be too stoned to actually, you know, read.

 

``We sometimes call it a form of pot pornography,'' says Steve Bloom, the 15-year High Times veteran who now runs Grow America. ``If you're a little high and you just want to look at pretty pictures, you can get fixated on the centerfold and you take out a magnifying glass and look at all those snowy flakes -- that's the resin, that's what gets you stoned. People like to look at that.''

 

The weed pictured in Grow America's centerfolds is authentic dope, but the buds pictured in ads selling ``Legal Buds'' for $59 a pound are, Bloom says, frauds that don't get you high.

 

So why accept the ads?

 

``It pays the bills,'' he says.

 

But those ads will never again appear in High Times, Stratton vows: ``The ads for fake pot have to go.''

http://www.mercurynews.com/mld/mercurynews.../8510209.htm?1c

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